For Bay Area businesses, internet uptime is everything–from cloud applications to customer communication. Yet a single fiber cut or network outage can stall your operations in seconds.
A few minutes of lost connectivity can lead to delayed projects, missed transactions, and frustrated clients. According to Dixit (2024), outdated networks quietly drain businesses through inefficiencies and downtime. According to Technology Magazine, “Internet disruptions can inflict billions of dollars in annual losses through subsequent impacts on revenue streams, productivity and reputation” (Derrick 2025), as shown with the recent AWS outage. Studies show that network downtime costs small to mid-sized businesses thousands per hour, with large enterprises possibly losing over $10,000 a minute in productivity and revenue.
Many businesses rely on a single connection with no backup–a single point of failure that can take operations offline in an instant without warning.
A redundant internet connection means having a secondary, independent network link ready to take over the moment your primary connection fails. Think of backup internet for business as an insurance policy for your productivity. Research published in Expert Systems with Applications (2024) found that networks designed with link redundancy and structural diversity maintain service stability even during failures. Systems without redundancy, the authors note, are far more vulnerable to cascading outages and slower recovery times (Bai et al. 2024).
Etheric Networks provides business internet redundancy through fiber-backed fixed wireless, a technology that delivers enterprise-grade reliability without relying on the same underground infrastructure as traditional fiber. When fiber lines are cut or damaged–whether from construction, weather, or utility work–Etheric’s wireless backup automatically keeps your business connected with our ISP failover solutions.
Internet redundancy works with dual connections in place:
The result is 99.997% uptime, even in the event of a primary ISP outage.
As a business internet provider in the Bay Area with a fiber-backed fixed wireless network that covers 40+ towers across the Bay Area across 10 counties, Etheric Networks provides redundancy options where big-name carriers can’t.
Our hybrid design ensures the speed of fiber with the flexibility and resilience of wireless, all managed locally by a Bay Area-based team.
Redundancy isn’t just a “nice-to-have”, it’s a strategic safeguard against the unexpected. Whether you’re managing remote teams, running cloud applications, or hosting private servers, your business can’t afford downtime. As a local Bay Area ISP, Etheric Networks can deliver businesses peace of mind with 99.997% uptime guaranteed.
To explore redundant internet solutions tailored for your organization, contact our Business Solutions team today.
Dixit, Akshaya. “Why Your Outdated Network Is Costing Your Business Money.” Entrepreneur, March 5, 2024. https://www.entrepreneur.com/growing-a-business/why-your-outdated-network-is-costing-your-business-money/488332.
Derrick, Maya. “AWS Down: The Billion-Dollar Impact of Cloud Dependency.” Technology Magazine, October 20 2025. https://technologymagazine.com/news/aws-down-the-billion-dollar-impact-of-cloud-dependency.
Bai, D., S. Wang, H. Liu, Y. Zhang, and X. Zhao. “The Role of Link Redundancy and Structural Heterogeneity in Improving Network Resilience.” Expert Systems with Applications 242 (2024): 125374. https://doi.org/10.1016/j.eswa.2024.125374
